23/07/2025
Beyond the buzz: here’s how AI delivers real value in Pharma
AI, big data, and automation are everywhere in pharma—but sometimes, they feel like empty promises. Let's cut through the noise and learn how AI becomes truly powerful when it tackles real challenges: taming messy data, personalizing HCP engagement, and connecting siloed teams.
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The TrAIbe
Follow the tr(AI)bal beat of innovation in AI Software for the latest Pharma & Life Sciences news.
Filters
27/07/2023
Generative AI: why is it more than just “copy & paste”?
There's no point in denying it or looking the other way: AI and virtual assistants like ChatGPT are, and will increasingly be, an integral part of our work life. Discover how!
AI
ChatGPT
30/06/2023
Now add ChatGPT. Recommended doses? To taste.
Ethics, Artificial Intelligence and ChatGPT in Pharma & Life Sciences markets: where do we stand?
AI
ChatGPT
31/05/2023
AI Adoption for Pharma: The Fable of the Hare and the Tortoise
Slow and steady wins the race, but is it still valid today, when new technologies are emerging and developing at a speed the world has never experienced before?
AI
Customer Engagement
Business Growth
24/04/2023
The difference between a Goal and a Dream is a Plan. But where to begin? Try a “SMART” AI-driven approach.
I know what you are thinking, "tell me something I don't know!" and the acronym S.M.A.R.T., may not be new to you. But then why do we talk about SMART goals in 2023?
AI
Business Growth
29/03/2023
How to stay ahead of the curve in Pharma with Chat GPT? Uncover 3 ways!
As the pharmaceutical industry continues to evolve, there is an increasing need for more efficient and effective ways to collect, condense, and communicate complex medical information.
Chat GPT
AI
29/12/2022
Let’s dAIve in 2023! What to expect from the new year?
Could you recognize whether this text is written by a human being or a machine? Let’s try to understand more about the most discussed Chatbot of the moment!
AI
ChatGPT
Business Growth
04/11/2022
Does a 'happily ever after' exist when it comes to AI?
Yes, but reaching it is neither a short nor an easy path. Like any story worthy of being memorable and with a happy ending, there are obstacles to overcome.
AI
Customer Engagement
App for Pharma
Digital Marketing
03/10/2022
It's a 10, but thinks that Marketing is about posting a few posts on Social Media.
Raise your hand if you think that Marketing for Pharma & Life Science today means sending out a few DEMs to HCPs or posting a few posts on your Social media channels!
AI
Digital Marketing
02/09/2022
Behind Data. Inside Data. 100% Human.
Facebook, 2008. We did not know how, but we sensed that it was the beginning of a revolution.
AI
Digital Marketing
ChatGPT
12/08/2022
Usability, UI e UX: how to develop a user-friendly app for Pharma
Developing an app today that meets the users' needs is increasingly challenging. The reasons? High expectations and market competitiveness.
App for Pharma
Customer Engagement
01/08/2022
Ready to start your adventure?
Put on your backpack and get ready for a new journey! Where will your instinct take you?
Business Growth
Customer Engagement
04/07/2022
N(AI)ce to meet you :)
Let us introduce "The TrAIbe": created for all those who are passionate about Artificial Intelligence and in general about Technology, Innovation, and Digital Transformation for Pharma and Life Sciences
AI
Business Growth
Press Release
Angelini Pharma chooses AiDEA’s Artificial Intelligence to boost its Digital Transformation and International Growth
Angelini Pharma and Trueblue: a strategic alliance in integrating Artificial Intelligence to reposition and elevate global Customer Engagement capabilities.
DOC Generici chooses Trueblue for optimizing its Customer Engagement process towards Digital Transformation
DOC Generici and Trueblue: together to redefine the Customer Engagement experience in the pharmaceutical industry through the implementation of advanced digital solutions
Gedeon Richter chooses Trueblue for the optimization of its Digital Transformation process
Gedeon Richter and Trueblue: a strategic collaboration for optimizing the Digital Transformation process in the pharmaceutical industry.
Trueblue Announces Integration with Microsoft Dynamics 365® to Enhance Customer Engagement in the Life Sciences Market
Revolutionizing Customer Experience in the Pharma & Life Sciences industries: the integration of Trueblue with Microsoft Dynamics 365®.
