AiDEA Marketing Pharma & Life Sciences Marketing Software
Artificial Intelligence and Marketing Automation for Pharma & Life Sciences to build and nurture human and personalized relationships with your customers.
Your Challenges our Solutions
Now, more than ever, grabbing & sustaining the attention of an audience requires empathy.
The ability to engage over various channels is critical, but creating a "human" connection before a "customer focused one" is what brands strive to achieve.
Expectations for marketers are rising. HCP and Consumer behaviours are radically changing. Only the best voice comes up and turns up the volume of interest.
AiDEA Marketing is more than an automation tool; it is an AI-Driven Pharma & Life Sciences Marketing Software that improves the planning and execution of Digital Marketing strategies in a multichannel approach. Integrated (or not) within the entire AiDEA Suite.
Principal Use Cases
Dynamic Segmentation
Target you audience with the right channel, the right content at the right time, thanks to enhanced AI capabilities of dynamic segmentation.
Content Strategy
Simplify your content strategy design and creation of Direct Email Marketing, Marketing Pages and Digital Assets.
Personalized Journeys
Launch a dedicated and highly personalized Customer Journey triggering every moment that matters to your HCPs allowing for better orchestration of marketing and Field Force activity.
Channel Optimisation
Optimize your marketing investments and channel strategy with the power of AI.
Dynamic Segmentation
Target you audience with the right channel, the right content at the right time, thanks to enhanced AI capabilities of dynamic segmentation.
Content Strategy
Simplify your content strategy design and creation of Direct Email Marketing, Marketing Pages and Digital Assets.
Personalized Journeys
Launch a dedicated and highly personalized Customer Journey triggering every moment that matters to your HCPs allowing for better orchestration of marketing and Field Force activity.
Channel Optimisation
Optimize your marketing investments and channel strategy with the power of AI.
Key Features & Capabilities
Digital Marketing and Pharma: Read How to Implement Effective Multichannel Strategies in Our Case Studies
Case Study
Driving Growth: AI-Powered Omnichannel Marketing Strategy
Discover how we empowered AI-driven transformation, by optimizing Digital Marketing for seamless omnichannel activities and improving Sales & Marketing collaboration.
Case Study
Revolutionizing Engagement: Elevating CRM & Marketing in Pharma
Explore our journey in driving Marketing success through a scalable platform and an efficient technology ecosystem, defining the roadmap for innovation and Digital Transformation.
Case Study
Driving Growth: AI-Powered Omnichannel Marketing Strategy
Case Study
Revolutionizing Engagement: Elevating CRM & Marketing in Pharma
Related contents:
Related services:
Report Rationalization & Remediation
Digital Analytics & Digital Targeting
Advanced Analytics
Organizational Services
Customer segmentation & Clustering
Multichannel & Customer Engagement
Master Data Assessment
Data Mapping