Trueblue Announces Integration with Microsoft Dynamics 365® to Enhance Customer Engagement in the Life Sciences Market

Trueblue is making the digital working model of pharmaceutical and life sciences companies more accessible. Trueblue announces the integration of AiDEA with Microsoft Dynamics 365® and Power Platform to enhance the customer experience for the pharmaceutical and life sciences market.

AiDEA is the evolution of Customer Relationship Management (CRM), where AI is the foundation that powers operational and analytical solutions based on Microsoft Dynamics 365®. Its native ability to integrate data from multiple sources provides a 360-degree customer view that allows the implementation of a truly omni-channel strategy. Coupled with M.A.R.C. (My Artificial Intelligence Companion), Trueblue’s intelligent and virtual assistant, the result is a dramatically simplified access to information by means of a fully conversational interaction through smartphones and portable devices.

“I’m excited about this relationship. Microsoft is the ideal partner for us”, states Marco Bonesini, CEO & Co-Founder of Trueblue. “Thanks to its innovative technological solutions, global infrastructure and market leadership with worldwide service coverage, Microsoft enables us to realize our vision of a unique system in which AI is natively integrated with operational and analytical areas, empowering and facilitating the customer engagement with information at your fingertips”.

The goal of this integration is to give customers the most advanced technology on the market, giving them the opportunity – through AiDEA – to manage and interact in the simplest and most innovative ways, thus revolutionizing multichannel customer engagement using Microsoft platforms and Trueblue’s expertise in the pharma market.

“Never before have life sciences and pharmaceuticals been more important for the world, so we welcome Trueblue to Microsoft’s Business Applications ecosystem as part of the ISV Connect program,” said Steven Guggenheimer, Corporate Vice President. “Trueblue has integrated its solutions for the life sciences and pharmaceutical industry with Dynamics 365 and the Power Platform. This integration will create more choice in the market and increase customer value in this industry.”

About Trueblue

Founded in 2003 in Verona, Italy, Trueblue provides advanced software solutions based on proprietary technology integrated with artificial intelligence tools, together with dedicated professional services, to global customers in the life science sector. The company's core business is based on tools that improve the performance of the pharmaceutical sales force, integrate data from multiple sources and offer the user a 360° view of the customer, facilitating the implementation of a true omnichannel strategy, through the processing of proactive contextual information and real-time insights.