05/08/2025
Data Don’t Take Vacation: How to Turn Them into Competitive Advantage
As we approach summer, data keeps flowing quietly in the background. The key is transforming raw data into actionable insights through integration, rapid delivery, and data democratization. Winning companies build continuous cycles that turn data into a competitive advantage. With NOVA, data becomes a steady stream of ready-to-use insights for decision-makers.
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The TrAIbe
Follow the tr(AI)bal beat of innovation in AI Software for the latest Pharma & Life Sciences news.
Filters
04/07/2022
N(AI)ce to meet you :)
Let us introduce "The TrAIbe": created for all those who are passionate about Artificial Intelligence and in general about Technology, Innovation, and Digital Transformation for Pharma and Life Sciences
AI
Business Growth
21/03/2022
Business Strategy as a mean to support cultural integration between the East and the West
That’s why, once you know both, you can no longer have a “black or white” approach.
Business Growth
14/02/2022
If I was to say: to be successful in Marketing “be an ant!”, how would you react?
Artificial Intelligence and Social Network: how to find the best match in the information age
Digital Marketing
Customer Engagement
21/10/2021
Data Scientist – a dream you should have
Successfully face today's technology challenges: a quick guide to Data Science solutions
AI
Analytics
06/10/2021
Women & ICT: can innovation overcome the gender gap?
Is it really possible to talk about innovation in the ICT field if gender differences still persist today? We tried to shed light on the subject.
Business Growth
03/08/2021
Digital Transformation in Pharma & Life Science: how does revolution of business processes happen?
The digital revolution as the real driver of change in Pharma & Life Science companies.
Business Growth
Customer Engagement
24/06/2021
3 ways to optimize Digital & Pharma in communication’s processes
Is it possible to spread better information about people’s health through digital means? Spoiler alert, yes, it is
Digital Marketing
Customer Engagement
27/05/2021
The light side of Data: the irreplaceable value of the human side (even in IT)
Despite this scientific value, we should never lose sight of the fact that behind data, there are human beings.
Analytics
AI
25/05/2021
“Phygital” for Pharma and Life Science: the new business model that combines the best of online and offline
Creating a valuable experience for your target audience is one of the keys to success, but what happens when you want to adopt a strategy that encompasses both the physical and digital worlds?
Customer Engagement
21/04/2021
Why AiDEA?
A new paradigm for the Pharma & Life Science industries. Discover the "reasons why" that brought us to develop AiDEA Suite.
AI
Business Growth
Customer Engagement
01/04/2021
Exploring the Ocean of Data: Analysis and Quality that can Transform Business Strategies
The new challenges of the Pharma & Life Science market. The key players? Always the data.
25/02/2021
#TrueblueTips | What is Customer Engagement Score and how to measure it
CES: a metric to monitor customer’s interaction in a multichannel perspective
Customer Engagement
Digital Marketing
AI
Press Release
Angelini Pharma chooses AiDEA’s Artificial Intelligence to boost its Digital Transformation and International Growth
Angelini Pharma and Trueblue: a strategic alliance in integrating Artificial Intelligence to reposition and elevate global Customer Engagement capabilities.
DOC Generici chooses Trueblue for optimizing its Customer Engagement process towards Digital Transformation
DOC Generici and Trueblue: together to redefine the Customer Engagement experience in the pharmaceutical industry through the implementation of advanced digital solutions
Gedeon Richter chooses Trueblue for the optimization of its Digital Transformation process
Gedeon Richter and Trueblue: a strategic collaboration for optimizing the Digital Transformation process in the pharmaceutical industry.
Trueblue Announces Integration with Microsoft Dynamics 365® to Enhance Customer Engagement in the Life Sciences Market
Revolutionizing Customer Experience in the Pharma & Life Sciences industries: the integration of Trueblue with Microsoft Dynamics 365®.
