24/09/2025
AI Champions: why Pharma needs culture as much as technology
In pharma, AI doesn’t lack technology, it lacks culture. AI Champions aren’t a title but a mindset: curious, pragmatic, collaborative, and resilient. They are the spark that turns technology into meaningful and sustainable change.
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24/09/2025
AI Champions: why Pharma needs culture as much as technology
In pharma, AI doesn’t lack technology, it lacks culture. AI Champions aren’t a title but a mindset: curious, pragmatic, collaborative, and resilient. They are the spark that turns technology into meaningful and sustainable change.
AI
Business Growth
08/09/2025
When data meets human connection: the new era of Pharma Engagement
Turning interactions into competitive advantage. Trueblue leads pharma into the next generation of customer engagement with actionable insights and measurable outcomes. Innovation that drives real impact.
Customer Engagement
Business Growth
Analytics
05/08/2025
Data Don’t Take Vacation: How to Turn Them into Competitive Advantage
As we approach summer, data keeps flowing quietly in the background. The key is transforming raw data into actionable insights through integration, rapid delivery, and data democratization. Winning companies build continuous cycles that turn data into a competitive advantage. With NOVA, data becomes a steady stream of ready-to-use insights for decision-makers.
Analytics
Business Growth
23/07/2025
Beyond the buzz: here’s how AI delivers real value in Pharma
AI, big data, and automation are everywhere in pharma—but sometimes, they feel like empty promises. Let's cut through the noise and learn how AI becomes truly powerful when it tackles real challenges: taming messy data, personalizing HCP engagement, and connecting siloed teams.
AI
Business Growth
Analytics
08/07/2025
Empathy and AI: the new paradigm of pharma support
What if support felt like a conversation, not a chore? With AI-powered insights, specialists offer faster, more tailored solutions while maintaining compliance. Trueblue’s CARE combines expert human support with smart AI to keep pharma systems running smoothly and securely.
Business Growth
26/06/2025
Pharma CRM 2025: 3 AI-driven features you can’t ignore
Explore how AI-driven CRM solutions are transforming pharmaceutical field force operations, boosting personalization, compliance, and omnichannel engagement in 2025.
App for Pharma
AI
08/08/2024
AI in Pharma & Life Sciences: the Technology is among us, are companies ready to welcome it?
We have talked about Artificial Intelligence and its possibilities, as well as the need to take a step towards embracing these innovative technologies in Pharma and Life Sciences companies. We've talked about it at the present and past tenses, but now it's real. So, what comes next? Keep reading.
AI
Business Growth
31/05/2024
Artificial Intelligence: Human-Centric Regulation sets the stage for Sustainable Innovation
Artificial Intelligence technologies and uses are being developed at an exponential rate, and consequently, market demands keep growing. How does this affect our personal and professional lives? Could a human-centric approach make the difference in how we see the relationship between human intelligence and artificial intelligence? Let's take a look together.
AI
22/04/2024
Behind the scenes of a Tech company: how innovation turns into reality in Pharma and Life Sciences
In the world we live in, technology has almost become a "scene" element. We are used to it, and downloading an app takes us just a few seconds. But, behind an app or software developed for Pharma and Life Sciences, there is more than what meets the eye.
App for Pharma
AI
15/03/2024
Unlocking the Power of AI: Transforming Pharma & Life Sciences with Innovative Tech Partnerships
The Pharma and Life Sciences industries are facing a steady growth, with AI and data at the forefront, but despite these opportunities, many companies take a long time to understand how to adapt them to their needs. Do you want to know how to overcome this obstacle? Read more here!
AI
Business Growth
31/01/2024
Can AI and Work-Life Balance coexist? The answer is yes, even in Pharma & Life Sciences
Companies from different industries are talking about AI, but how is it truly perceived by people using it? And how can it support finding work-life balance in Pharma and Life Sciences?
AI
App for Pharma
21/12/2023
2024 for Pharma & Life Sciences: Thought Leaders, Tech and the willingness to evolve
The difference in 2024 will be driven by people and, more specifically, companies will see Decision Makers and Thought Leaders making the biggest impact.
AI
ChatGPT
Business Growth
Press Release
Angelini Pharma chooses AiDEA’s Artificial Intelligence to boost its Digital Transformation and International Growth
Angelini Pharma and Trueblue: a strategic alliance in integrating Artificial Intelligence to reposition and elevate global Customer Engagement capabilities.
DOC Generici chooses Trueblue for optimizing its Customer Engagement process towards Digital Transformation
DOC Generici and Trueblue: together to redefine the Customer Engagement experience in the pharmaceutical industry through the implementation of advanced digital solutions
Gedeon Richter chooses Trueblue for the optimization of its Digital Transformation process
Gedeon Richter and Trueblue: a strategic collaboration for optimizing the Digital Transformation process in the pharmaceutical industry.
Trueblue Announces Integration with Microsoft Dynamics 365® to Enhance Customer Engagement in the Life Sciences Market
Revolutionizing Customer Experience in the Pharma & Life Sciences industries: the integration of Trueblue with Microsoft Dynamics 365®.
