24/09/2025
AI Champions: why Pharma needs culture as much as technology
In pharma, AI doesn’t lack technology, it lacks culture. AI Champions aren’t a title but a mindset: curious, pragmatic, collaborative, and resilient. They are the spark that turns technology into meaningful and sustainable change.
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The TrAIbe
Follow the tr(AI)bal beat of innovation in AI Software for the latest Pharma & Life Sciences news.
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01/04/2021
Exploring the Ocean of Data: Analysis and Quality that can Transform Business Strategies
The new challenges of the Pharma & Life Science market. The key players? Always the data.
25/02/2021
#TrueblueTips | What is Customer Engagement Score and how to measure it
CES: a metric to monitor customer’s interaction in a multichannel perspective
Customer Engagement
Digital Marketing
AI
09/12/2020
What happens when Artificial Intelligence collides with the world of Digital Marketing?
In the era of information accessible anywhere and at any time, to 'do well,' you must know how to blend technology and multichannel approaches
Digital Marketing
AI
Press Release
Angelini Pharma chooses AiDEA’s Artificial Intelligence to boost its Digital Transformation and International Growth
Angelini Pharma and Trueblue: a strategic alliance in integrating Artificial Intelligence to reposition and elevate global Customer Engagement capabilities.
DOC Generici chooses Trueblue for optimizing its Customer Engagement process towards Digital Transformation
DOC Generici and Trueblue: together to redefine the Customer Engagement experience in the pharmaceutical industry through the implementation of advanced digital solutions
Gedeon Richter chooses Trueblue for the optimization of its Digital Transformation process
Gedeon Richter and Trueblue: a strategic collaboration for optimizing the Digital Transformation process in the pharmaceutical industry.
Trueblue Announces Integration with Microsoft Dynamics 365® to Enhance Customer Engagement in the Life Sciences Market
Revolutionizing Customer Experience in the Pharma & Life Sciences industries: the integration of Trueblue with Microsoft Dynamics 365®.
