Intelligent Analytical Solutions & Customer Data Platform

Actionable Insights Enterprise Data Management

Artificial Intelligence Solution & Decision Support

M.A.R.C. Artificial Intelligence
Servizi Trueblue

Helping customers reinvent their business for the digital age by driving the digital transformation.

Digital Transformation Services

Helping clients reimagine their business for the digital age, leading the digital transformation, and integrating Trueblue services to deliver business impact.We have a dedicated consultancy team that leverages its deep Life Science expertise, Business Strategy and Execution experience and Technology savvy that works side by side with our customers ensuring value-added outcomes.

Assessment

Specific methodologies and frameworks to assess functional and technical areas at both corporate and local level, assessing strengths and weaknesses in order to provide an actionable plan (e.g. MCM Assessment).

Change Management

Support through skills and management processes in line with the company goals and organizational changes – set up of Engagement Plans, Coaching Management Processes (skills development, targets, development plans), Monitoring Plans Adoption (Operational and BI tools roll-out, digital enablement).

Customer Engagement Strategy

Support Customer Engagement Strategy definition by using advanced Methodologies and Artificial intelligence. Our latest experience has been focused on Profiling & Segmentation (Clustering), MCM Marketing mix (Resource allocation), Customer Engagement Plan definition (multichannel cycle plan) among other areas.

Execution

Once the strategy has been defined, execution becomes the strategy. In an increasingly complex business environment, we have a deep expertise in the definition and use of Decision Support Tools for in-field teams and Customer Suggestion Engines.

Monitoring

Wide experience in defining and executing Analytical Processes in all Pharma areas that drive actionable insights for effective support of the business strategy. Our Customer Engagement Score is a proprietary KPI that integrates the 360° customer engagement into one solid metric that can be used at strategic and operational level.

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