AiDEA Retail

Enhancing Performance at Point Of Sales

Being competitive in the Retail market is extremely challenging, as product positioning depends on multiple aspects, such as commercial conditions, value-added services provided, partnership plans, online/offline marketing activities, etc.

Therefore, it is crucial to have a 360° customer view as well as an order collection process that is agile and supported by a tool that facilitates reps' work, giving hints based on the company strategy and verifying that commercial policies are respected.


Customization, modularity and efficiency

The system is not a simple Order Entry but a fast, efficient and independently configurable tool since it has real-time updates of all data and orders entered, customer lists, contacts and visit & promotion history. The solution is available on mobile both online and offline.

Real-time integration

All data and information is integrated with company systems and external pharma-market data sources including SAP, IQVIA, AC Nielsen, Newline, etc.

Commercial offers based on customer segmentation

The customer card is enhanced with partnership agreements, store-check and in-store marketing activities. Each piece of information allows the development of a precise commercial strategy for every customer


Data Analysis

The tool allows real time KPIs monitoring and in particular ROI assessment at customer level. Filters make it possible to analyze sales trends at territorial and team level. Performance analysis supports the sales force in achieving company objectives and gaining awareness of customer portfolios, thus guaranteeing an increase in business, turnover and efficiency of the sales force

Live verification of commercial conditions

Step-by-step support of the full order process. During order collection, the system performs real-time checks of discounts, free goods and all configured rules, to guarantee that the commercial policy is fully respected

Collection of marketing consents

The system allows for the collection of privacy signatures of individuals working at the point of sale, feeding the marketing database for the integrated functionality of direct mailing.

Are you curious about AiDEA Retail?

Download the datasheet for more information on the product or request a demo.

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