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  1. KPI

1.AiDEA Intelligent Customer Engagement

The evolution of Customer Relationship Management (CRM), where AI is the foundation that powers operational and analytical solutions based on Microsoft Dynamics 365®. Leveraging strong data integration capabilities and thanks to its intuitive interface and the built-in AI, AiDEA allows a flawless multichannel execution by providing proactive contextual insights and suggestions to the in-field teams.

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2.Customer Engagement Score (CES)

Combined metric that enables a 360° Customer engagement tracking and planning by providing a cross channel integrated view. It combines several elements like, number of channels that we’re interacting, channel context, engagement frequency and engagement richness and impact.

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3.Rep Digital Suite

Trueblue’s operational solution that facilitates remote engagements with HCPs and HCOs (e.g. remote call, Rep Trigger email (RTE), CLM, etc). By leveraging a single database, it allows to easily monitor territory’s coverage.

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4.Retail Order Management

Trueblue’s solution that allows an agile order collection based on points of sales’ segmentation. HQs users can autonomously set-up commercial offers and pricelists and have real-time updates on order status.

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5.Event Management

Trueblue’s solution that supports the whole process of creating and managing promotional initiatives. This integrated system not only enables a complete budget monitoring, activities’ workflow and transparency management, but also provides detailed reports about events’ participations and feedbacks.

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6.Intelligent Analytical Solutions & Customer Data Platform

Combination of Trueblue’s expertise of more than 15 years in the field of Business Intelligence and Data Warehousing. Our proprietary Pharma Data Model, built-in connectors to the main data sources and flexible business rules management makes our solution a reference in the Pharma Market. The analytical platform leverages not only the built-in semantic layer with an omni-comprehensive set of KPIs, but also more than 500 ready-to-use set of report templates that allows the development of actionable insights at different levels: Market, Territorial and Customer Engagement.

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7.Analytical Process

Trueblue's guided analytic path enriched with questions and outputs that permits users to drive actionable insights to improve business performance. It's the heart of Trueblue's analytical model.


Key Performance Indicators are measurable values that indicate performance toward a specific result. KPIs permit to define the success of a Company or of a project and are used to evaluate success at reaching objectives. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most. Main KPIs for the Pharma market are Sales, Market Share, Performance Index, Evolution Index, Coverage and Frequency.


It is the implementation of a single strategy across different distribution and promotional channels (such as email, website, promotional event, messaging and remote calls), thus maximizing opportunities to improve Customer Experience. Trueblue's has a proprietary Multichannel Marketing Framework design to support customers in their Digital Transformation journey. This Framework is composed by four key steps: Assessment, Strategy Definition, Execution and Monitoring.

10.Digital Transformation

It is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It is also a cultural change that requires organizations to challenge the status quo, experiment, and continuously looking for ways to improve.

How we can help you

11.Artificial Intelligence

The system of resources, research and software development at the base of business model in which Artificial Intelligence represents the engine of advanced digital and technological solutions, for Pharma & Life Science markets. Together with Microsoft, our AI LAB starts from a strong base of data integration to use AI effectively and thoroughly, we make the leap that closes the gap mainly caused by current technologies and tools that are limited to simple channel management and Customer Engagement. Discover, learn and explore the power of Artificial Intelligence.