Smart Customer Engagement

AiDEA: the evolution of Customer Relationship Management (CRM)

AiDEA is the evolution of Customer Relationship Management (CRM) where Artificial Intelligence is the foundation and the engine behind operational and analytical solutions powered by Microsoft Dynamics 365®.

Its native ability to integrate data from multiple sources offers a 360° view of the customer, facilitating the implementation of a true Omnichannel strategy, providing proactive contextual information and insights to the teams involved.

This.Is.AiDEA - Smart Customer Engagement

“Never before have life sciences and pharmaceuticals been more important for the world, so we welcome Trueblue to Microsoft’s Business Applications ecosystem as part of the ISV Connect program […]

Trueblue has integrated its solutions for the life sciences and pharmaceutical industry with Dynamics 365® and the Power Platform®. This integration will create more choice in the market and increase customer value in this industry.”

Steven Guggenheimer, Corporate Vice President Microsoft.

Enabling Digital transformation through AI

Field Force Orchestration

How It Works

An innovative solution able to support company-wide activities with an easy Adoption process is the way to success. Thanks to Intelligent Insights, AiDEA allows access to the right information at the right time, to make the best decisions.


Customer Relationship Management


Marketing Automation


Customer Insights


Cross device

The solution is cross and multi-device and can be used simultaneously on multiple devices. This makes data and information-sharing fluid, immediate and up-to-date in real time.

Strategic Insight

Optimize the planning of your marketing activities by means of strategic suggestions designed to help you achieve your objectives.

Performance optimization

Business performance is increased and optimized thanks to AiDEA's Intelligent Insights, based on constantly updated and always available data.

Actionable Insights

Planning activities, schedules and business meetings will be easier, as AiDEA's Actionable Insights will proactively provide you the right information at the right time.

Smart Multichannel Customer Engagement

Monitor your customers' interactions and Engagement level at every step of the Customer Journey and at any time. This.Is.AiDEA.

Strategy & Execution: close the gap

The solution allows to close the gap between business strategy and field execution. How? Trueblue's Artificial Intelligence is powered by Microsoft Dynamics 365®.


We care about User Experience

User experience is enhanced by an intuitive and user-friendly interface that ensures the best possible usability and optimizes the adoption process.

Native Data Integration

The system provides native integration of data from multiple sources. This allows users to obtain always updated information that can be shared at any time.

Voice and multidevice interaction

Fully conversational (but not only!), simple and immediate interactions through smartphones and portable devices.

Why Choose Us?

Optimize Performance and Go To Market

Intelligence insights at your fingertips for improved market performance

Smart Customer Engagement

Smart Multichannel Customer Engagement for a truly omni-channel strategy

Ensure Adoption

Intuitive Interface to guarantee easy Adoption

Microsoft Dynamics 365® & Power Platform

Strategic integration to increase Customer Value in Pharma & Life Science industry

Are you curious about AiDEA?

Download the datasheet for more information on the product or request a demo.

Download datasheet