Intelligent Analytical Solutions & Customer Data Platform

Actionable Insights Enterprise Data Management

Artificial Intelligence Solution & Decision Support

M.A.R.C. Artificial Intelligence


Smart Customer Engagement

AiDEA: the evolution of Customer Relationship Management (CRM)

The evolution of Customer Relationship Management (CRM), where AI is the foundation that powers operational and analytical solutions based on Microsoft Dynamics 365®.

Leveraging strong data integration capabilities and thanks to its intuitive interface and built-in AI, AiDEA allows a flawless multichannel execution by providing proactive contextual insights and suggestions to the in-field teams

This.Is.AiDEA - Smart Customer Engagement

How It Works

Focused on Adoption

An innovative solution able to support company-wide activities with an easy Adoption process is the way to success. Thanks to Intelligent Insights, AiDEA allows access to the right information at the right time, to make the best decisions.

Why Choose Us?

Optimize Performance and Go To Market

Intelligence insights at your fingertips for improved market performance

Smart Customer Engagement

Smart Multichannel Customer Engagement for a truly omni-channel strategy

Ensure Adoption

Intuitive Interface to guarantee easy Adoption

Microsoft Dynamics 365® & Power Platform

Strategic integration to increase Customer Value in Pharma & Life Science industry

Rethink the Working Day
of your Sales Force

Market Access

Marketing Automation


Activity Planning & Execution



External Data & ERP Interfaces

Targeting & Profiling


Target & Incentive

Route Planning


Cross device

The solution is cross-and multi device and can be used simultaneously on multiple devices. This makes data and information-sharing fluid, immediate and up-to-date - Real time

Strategic Insights

Optimize the planning of your marketing activities by means of strategic suggestions designed to help you achieve your objectives

Performance optimization

Business performance is increased and optimized thanks to AiDEA's Intelligent Insights, based on constantly updated and always available data

Actionable Insights

Planning activities, schedules and business meetings will be easier, as AiDEA's Actionable Insights will proactively provide you with the right information at the right time

Smart Multichannel Customer Engagement

Monitor your customers' interactions and Engagement level at every step of the Customer Journey and at any time. This.Is.AiDEA

Strategy & Execution: close the gap

The solution allows to bridge the gap between business strategy and field execution. How? Trueblue's Artificial Intelligence is powered by Microsoft Dynamics 365®


We care about User Experience

User experience is enhanced by an intuitive and user-friendly interface that ensures the best possible usability and optimizes the adoption process.

Native Data Integration

The system provides native integration of data from multiple sources. This allows users to obtain always updated information that can be shared at any time.

Voice and multidevice interaction

Fully conversational (but not only!), simple and immediate interactions through smartphones and portable devices

Tailored around the different company needs

Field Force

Manage and organize your work in a simple and innovative way, through a unique, intuitive and handy solution At your fingertips.

Marketing Management

Transform marketing strategies and actions into faster and more effective processes and workflows. Trueblue's Artificial Intelligence marries the power of Microsoft Dynamics 365® for a 100% Customer Focused.

Corporate Management

Company Strategy and Performance Analysis… Within Voice's reach! Make a breakthrough.

Are you curious about AiDEA?

Download the datasheet for more information on the product or request a demo!

Download datasheet