Trueblue announces the start of a new agreement with GUNA SPA

Verona (Italy), – 5th September 2019 Trueblue announces that it has signed a five-year contract with GUNA SPA for BlueForce, BlueEvents and BlueRetail.


The need of the company from Milan was to find a complete solution able to guarantee continuous and on the go operations, without issues of synchronisation with the used ERP system, working online and offline and effectively managing activities reporting, expenses reports, storage inventory, pharmacy orders, events and related budget distribution and guests, with the collection of digital signatures.


Trueblue, after having passed a software selection and showed the features of its suite of products with a live demo made to the management of Guna and all the managers of the various business areas, was chosen for its complete and innovative suite of products oriented to the future activation of processes driven by Artificial Intelligence. Trueblue was also chosen “for its specific experience in the pharmaceutical industry,added Alessandro Pizzoccaro, GUNA’s Chairmanwhich has enabled it to fully understand our company’s peculiarities and issues during the demo, showing how they would be best handled considering the wide range of our products.

To this end, Trueblue’s operating suite has proved to be the most suitable choice, demonstrating that it can fully meet all customer needs, with the aim of stabilizing processes, increasing the efficiency and effectiveness of people on the field and providing a reliable tool that ensures the performance of activities in line with business strategies.


Trueblue’s Artificial Intelligence technologies, already available in its operating suite and in line with the innovative spirit of Guna, have further confirmed the willingness to start this five-year collaboration.


About Guna

Established in 1983, Guna is the most important Italian company in the production and distribution of homeopathic drugs. With a turnover of over 61 million (financial statement as of 31.12.2017), it holds 33% of the total homeopathic market.

Their success is due to the production of an innovative series of homeopathic drugs of the highest quality studied and developed by Guna Laboratories, as well as the distribution of medicines and supplements of the most prestigious foreign companies (Heel, Symbiopharm, Labo’Life, Bioline, Catalysis).


About Trueblue

Trueblue has been supporting the world’s leading multinational pharmaceutical companies for more than 25 years. As of today, Trueblue has a leading position in the global market in the areas of analytical and CRM. Trueblue is recognized by the market for the innovation, quality, competence and excellence of its solutions. To date, Trueblue’s solutions are used by 60,000 users in 90 countries. Trueblue has also been able to anticipate the trend by investing in Artificial Intelligence applied to the Pharma market.



Luca Caucchioli,

Account Manager & Business Development,


mob: +39 335 7542317