Trueblue and CSO Pharmitalia announce the start of a collaboration

Verona (Italy), September 2019 – Trueblue and CSO Pharmitalia sign a multi-year contract for BlueForce and TrueBI.Pharma.


The strategic objective of CSO Pharmitalia, an omnichannel Contract Sales Organization, is to leverage more than ten years of successful experience to build a multidisciplinary organization and act as a solid point of reference for pharmaceutical companies operating in the national market, with cutting-edge solutions in the management of go-to-market strategies, commercial operations and supporting technologies, helping to align Italian operating standards with those of more advanced markets.

“We are creating a new business model for the pharmaceutical market, which will follow successful methods already tried in other international markets, namely the provision of diversified, personalized and natively integrated services to companies willing to improve or relaunch some departments, from Sales to Marketing, from Human Resources to Business Intelligence, from technical and managerial training to the organization of events” states Mario Ceriati, President of Board of CSO Pharmitalia.

“We are delighted to be part of CSO Pharmitalia’s strategy to create a new business model, with not only our products, but also our expertise,” says Marco Bonesini, CEO of Trueblue.

Many reasons have led CSO Pharmitalia to choose Trueblue as a partner. First of all, the expertise gained over years of experience by the technical and operational consulting team. Then, the broad use of BlueForce – a complete CRM solution that enables the management of calls to physicians, pharmacy orders and customer multichannel engagement – and of TrueBI.Pharma – a solution based on the Pharma vertical analytical model developed by Trueblue in more than 15 years of experience and in collaboration with the main Italian and multinational pharmaceutical companies.


The CRM project was released in about 3 months of work, with application development lasting less than 2 months and the migration of more than 150 users to the new mobile and device independent platform.


We needed a reliable partner to implement our vision, able to understand our needs and share our ambition to innovate the market.” adds Luca Minotti, General Manager of DPH group, of which CSO Pharmitalia is a member.

“We are proud of having been chosen as a parner of CSO Pharmitalia and of supporting them in this transformation process” answers Marco Bonesini, CEO of Trueblue.


About CSO Pharmitalia

CSO Pharmitalia is a pharmaceutical company associated with Pharmindustria and leader in the outsourcing of commercial operations (through face-to-face sales networks, remote detailing, customer digital engagement and social media marketing) and in the development of highly innovative promotion and communication projects. It is able to operate in risk-sharing, linking a part of its profits to the achievement of objectives shared with the client company. CSO Pharmitalia has collaborations with some of the most important multinational pharmaceutical companies, working in therapeutic areas ranging from oncology to nephrology, from gynaecology to pneumology, from internal medicine to general medicine, up to pharmacy engagement.


About Trueblue

For more than 25 years, Trueblue has been supporting the main multinational pharma companies, and in recent years it has gained a dominant position on the world market in the Analytical and CRM areas. Trueblue is recognised by the market for the innovation, quality, expertise and excellence of its solutions. As of today, Trueblue’s solutions are used by 60,000 users across 90 countries. Trueblue has also anticipated the trend by investing in Artificial Intelligence applied to the pharma market.



Davide Putzu                                                                  Luca Minotti

Senior Account Manager                                            General Manager                                

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