The first step towards a Group solution – Italfarmaco chooses Trueblue’s CRM for EFFIK

Verona (Italy) – 10th June, 2019 Today, Trueblue has signed a new contract to merge Italfarmaco and EFFIK Italy into one single CRM. Trueblue has responded to the need to activate EFFIK as a new line within Italfarmaco’s CRM, through its Cloud CRM 4.0, combining technological innovation with performance assurance. This CRM helps sales reps to both work within the restrictions imposed by AIFA and stay in line with the company’s wishes. On top of that, it is mobile friendly and can be integrated with an artificial intelligence engine that speeds up daily activities and suggests actions, thus saving reps’ time and increasing their performance.

The negotiations involved a series of meetings with Area Managers and EFFIK’s Sales Director, aimed at defining the needs of EFFIK users in order to properly configure the CRM for Italfarmaco Italy. Afterwards, we started with the activation of the CRM 4.0 implementing all EFFIK’s configurations. Eventually, by the end of 2019, all Italfarmaco Italy’s configurations will be migrated.

“Over the years, together with Trueblue we have successfully realised many new implementations of the CRM dedicated to our Sales Force. Because of this consolidated partnership and owing to the professional growth of Trueblue, already recognized as an international player with multi-country corporate solutions, Italfarmaco has started a first process of normalization of Group Systems, adopting the new technology by Trueblue for Effik Italy, too. The aim is to replicate the model in other countries over time, according to a predictable evolution plan.”

Lisiero Fabrizio – Italfarmaco S.p.A., Head of Sales Force Organisation

About Italfarmaco

Established in 1938, Italfarmaco S.p.A. is a private Italian multinational company based in Milan, working in Italy and abroad in the pharmaceutical and chemical-pharmaceutical industry through its direct subsidiaries and/or affiliates.

About Effik

Pharmaceutical company belonging to a European Pharmaceutical Group whose mission is to develop, promote and sell products dedicated to gynaecology, with the aim of becoming a reference company for gynaecologists.

About Trueblue

Trueblue has been supporting the world’s leading multinational pharmaceutical companies for more than 25 years. In recent years, it has gained a dominant position in the global market as far as concerns analytical and CRM. Beside this, Trueblue is recognized by the market for the innovation, quality, competence and excellence of its solutions. To date, Trueblue’s solutions are used by 60,000 users in 90 countries. Trueblue has also been able to anticipate the trend by investing in Artificial Intelligence applied to the Pharma market.


Luca Caucchioli, Account Manager & Business Development (

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