Intelligent Analytical Solutions & Customer Data Platform

Actionable Insights Enterprise Data Management

Artificial Intelligence Solution & Decision Support

M.A.R.C. Artificial Intelligence

Enterprise Data Management

Corporate & Local Data Warehouse Customer Data Platform

Customer Data Platform

Unified customer database

Create a persistent and unified customer database accessible from all systems, by pulling data from multiple sources and cleaning&combining it to create a single customer profile. This will ultimately allow a rounded Omni Channel experience through technology-enabled personalization at scale with in-depth data analysis and channel attribution


Personalized and consistent customer experience

Automation of key marketing and sales processes

Cost effectiveness

The system of resources, research and software development at the base of business model in which Artificial Intelligence represents the engine of advanced digital and technological solutions, for Pharma & Life Science markets.

AI Lab



Integrated MDM features allowing customers to connect to all the different sources of information. Multi-channel data model supporting strategy execution

AI-Driven Data

Artificial Intelligence Algorithms supporting data integration and Insight discovery


Standard APIs available connecting the CDP to additional Data Science Platforms in order to extend capabilities keeping a unique source of truth

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Corporate and Local Data Warehouse

Fully Scalabale Data Warehouse Platform with enhanced business intelligence

Users and decision makers will use one single platform to access information from various sources. The platform easily supports business processes such as market segmentation, sales governance and customer plan optimal execution.


Data Integration

The solution leverages Trueblue's Pharma data model to provide a robust integration of the data sources used by Pharma companies


Unique access point for monitoring company performance


Data Quality enforced by technical and functional controls


Standard Connectors

Standard Connectors available for the main Pharma Industry sources (CRMs, market data, etc.)

Integrated Analytical Suite

Wide library of preconfigured Dashboard and Reports that can be easily adopted by different users from head office to sales force. Complete view of all business indicators. Support in the analysis process of the effectiveness and sustainability of corporate strategies


An integrated Business Rules Management module that allows to configure the customer's business needs

Are you curious about Enterprise Data Management?

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