Create a persistent and unified customer database accessible from all systems, by pulling data from multiple sources and cleaning&combining it to create a single customer profile. This will ultimately allow a rounded Omni Channel experience through technology-enabled personalization at scale with in-depth data analysis and channel attribution
The system of resources, research and software development at the base of business model in which Artificial Intelligence represents the engine of advanced digital and technological solutions, for Pharma & Life Science markets.
AI Lab
Integrated MDM features allowing customers to connect to all the different sources of information. Multi-channel data model supporting strategy execution
Artificial Intelligence Algorithms supporting data integration and Insight discovery
Standard APIs available connecting the CDP to additional Data Science Platforms in order to extend capabilities keeping a unique source of truth
Users and decision makers will use one single platform to access information from various sources. The platform easily supports business processes such as market segmentation, sales governance and customer plan optimal execution.
The solution leverages Trueblue's Pharma data model to provide a robust integration of the data sources used by Pharma companies
Unique access point for monitoring company performance
Data Quality enforced by technical and functional controls
Standard Connectors available for the main Pharma Industry sources (CRMs, market data, etc.)
Wide library of preconfigured Dashboard and Reports that can be easily adopted by different users from head office to sales force. Complete view of all business indicators. Support in the analysis process of the effectiveness and sustainability of corporate strategies
An integrated Business Rules Management module that allows to configure the customer's business needs
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