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Michele Barana is Chief Operating Officer and Co-founder at Trueblue.

Michele took his degree in Informatics in 1998 at the University of Verona. He concluded his studies with a Master at the University of Twente, in Holland, where he also wrote his thesis.
In 1999 he approached the Pharma world working in the IT company Blue Chip, first in the R&D division and then as a General Coordinator.

In 2003, he founded Trueblue with Marco Bonesini, with the clear objective of developing Business Intelligence and CRM for Pharma through innovative projects and products. Firstly, he created a model for analytical multichannel and Data Warehouse, which still is Trueblue’s acknowledged asset.

Since 2005 he has been then concentrating on the development of the CRM and cutting-edge Multichannel modules. In 2017, he broadened his area of interest and started managing the company’s internationalisation and the products’ engineering. As of today, besides managing the company, he focuses on Research and Development and on supervising projects in more than 90 countries worldwide. He is the utmost expert of Business Intelligence in the company.