M.A.R.C. at Digital Pharma Europe in Rome

[…] Above all, Italy is penalised by low internet connection (access to fast internet connection is available only to 2 out of 10 families, against a European average of 58%) and lack of digital skills.

“We are very pleased to host an initiative that, over the years, has become one of the most important appointments when it comes to relationship between Digital and Health” says Antonio Messina, head of the biopharmaceutical business of Merck in Italy.

A new project, which sees the collaboration between Merck, Google and Trueblue, will be presented at the 11th Edition of Digital Pharma Europe. We are talking about ‘M.A.R.C.’, a virtual assistant with machine learning capabilities and artificial intelligence algorithms, able to help medical representatives to navigate through complex data and therefore to better meet the needs of health professionals. […]

Source: Adnkronos Salute