EyeForPharma Barcelona 2019
FROM THEORY TO PRACTICE: SOME REAL CASES OF AI APPLIED TO COMMERCIAL EXCELLENCE
The entry of artificial intelligence into the pharma market represents a turning point that has the potential of bringing an important evolution in the business model of pharmaceutical companies.
Don’t miss Merck Group speech on 12/03/2019 at 14:50 in the Pink Room, about how trueblue newcomer M.A.R.C., built on Google Cloud, improve the business and the medical representatives efficiency.
The natural evolution of the digital world and the increasingly frequent use of big data has fostered the implementation of systems using AI in the pharmaceutical industry. All this implies a necessary cultural change in the working model of our business. The Healthcare business of Merck is collaborating with Trueblue as one of our partner for the development of innovative AI solutions. We believe that this project is the first step towards “real digital age”. We are pleased to be part of this co-development with Trueblue and Google Cloud in order to deliver an innovative tool aiming to truly apply artificial intelligence to add value for the business. The first pilot
will be in the Italian Market.
Alessandro De Luca, Merck Group, CIO Merck Healthcare