“FROM PHARMACISTS TO ENTREPENEURS: HOW REPS’ RELATIONSHIP WITH POINTS OF SALE HAS BEEN EVOLVING”
In the age of pharmacy chains, how can digital tools improve monitoring sales and competitiveness?
The Retail world is quickly moving towards the personalization of relationships, thus sharply increasing their value.
As a result, the reps’ role is evolving and leaving behind the traditional tools to adopt Digital solutions instead, with the aim of improving performance and work quality.
For this reason, Trueblue develops “ad hoc” solutions using technologies such as Artificial Intelligence, from which M.A.R.C. was born. The goal is strengthening the direct relationship with salesmen and increasing their sales performance.
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