News, insights and much more

6 September 2021

Customer Support Specialist | The Ultimate Guide

Best practices and “active principles” to have the desired effect in today’s Pharma & Life Science market

12 August 2021

Usability, UI and UX: the 3 key principles of a user-friendly app, even in Pharma

Developing an app today that meets the needs of users is increasingly difficult. The causes? High expectations and market competitiveness

3 August 2021

Digital Transformation for Pharma & Life Sciences: a two-sided coin towards the work process revolution

When talking about Digital Transformation within companies, we tend to consider both the effects and the changes it brings to the work processes that relate to the outside world. In reality, a revolution, to be such, must start from the heart of the company

29 June 2021

Customer Satisfaction: fantasy or reality?

Customer happiness is not a matter of chance: creating simple but effective experiences is the key to establishing a relationship of trust that generates value and solid relationships

24 June 2021

Digital communication in Pharma: can companies take action to spread correct information about people’s health? Spoiler alert: they can.

27 May 2021

The light side of Data: the irreplaceable value of the human side (even in IT)

Despite this scientific value, we should never lose sight of the fact that behind data, there are human beings.

15 April 2021

Call to Action: 5 ways to make it a true Star!

Did you know that behind the creation of a Call To Action lies a careful and precise study? Here are some tips on how to make your CTAs shine and optimize the conversion rate of your marketing campaigns!

10 April 2021

Why AiDEA?

A new Paradigm for the Life Science world. Discover the Reasons that led to the development of AiDEA.

1 April 2021

Data Analysis and Quality: The insights you didn’t know you needed to implement effective business strategies

25 March 2021

“Phygital” for Pharma and Life Science – the new business model that combines the best of online and offline

Creating a valuable experience for your target audience is one of the keys to success, but what happens when you want to adopt a strategy that encompasses both the physical and digital worlds?

16 March 2021

Gender parity in 2021 – Women’s Empowerment: How far are we from closing the gap?

The beginning of March traditionally marks the observance of the International Women’s Day, yet gender parity in 2021 is a dream still far away.

4 March 2021

Turn on the microphones! Communication during Covid-19

To cope with the crisis and distress that has completely changed everybody’s habits, freelancers and companies have had to speed up their internal and external digitization processes, especially to communicate effectively with their customers.