News, insights and much more

29 June 2021

Customer Satisfaction: fantasy or reality?

Customer happiness is not a matter of chance: creating simple but effective experiences is the key to establishing a relationship of trust that generates value and solid relationships

24 June 2021

Digital communication in Pharma: can companies take action to spread correct information about people’s health? Spoiler alert: they can.

27 May 2021

The light side of Data: the irreplaceable value of the human side (even in IT)

Despite this scientific value, we should never lose sight of the fact that behind data, there are human beings.

15 April 2021

Call to Action: 5 ways to make it a true Star!

Did you know that behind the creation of a Call To Action lies a careful and precise study? Here are some tips on how to make your CTAs shine and optimize the conversion rate of your marketing campaigns!

10 April 2021

Why AiDEA?

A new Paradigm for the Life Science world. Discover the Reasons that led to the development of AiDEA.

1 April 2021

Data Analysis and Quality: The insights you didn’t know you needed to implement effective business strategies

25 March 2021

“Phygital” for Pharma and Life Science – the new business model that combines the best of online and offline

Creating a valuable experience for your target audience is one of the keys to success, but what happens when you want to adopt a strategy that encompasses both the physical and digital worlds?

16 March 2021

Gender parity in 2021 – Women’s Empowerment: How far are we from closing the gap?

The beginning of March traditionally marks the observance of the International Women’s Day, yet gender parity in 2021 is a dream still far away.

4 March 2021

Turn on the microphones! Communication during Covid-19

To cope with the crisis and distress that has completely changed everybody’s habits, freelancers and companies have had to speed up their internal and external digitization processes, especially to communicate effectively with their customers.

25 February 2021

#TrueblueTips | What Customer Engagement Score is and how it is calculated

CES: A metric for the all-round monitoring of customer interactions in a multichannel perspective 

1 February 2021

How to Organize the Best Online Training for your Sales Force

The Coronavirus has transformed the way we perform online training for the sales force. Check out how Trueblue supports its customers

21 January 2021

Moderna Vaccine: the key contribution of Artificial Intelligence for the prevention of COVID-19

Artificial Intelligence as a key driver for the acceleration and optimization of production phases for the new Vaccine.