26 April 2021

Gedeon Richter chooses Trueblue for the optimization of its Digital Transformation process

Gedeon Richter chooses Trueblue with the aim of implementing innovative solutions and with the will to renew the way of working in view of the Digital Transformation.

Milan, 12th April 2021 - Gedeon Richter, a multinational pharmaceutical company specialized in Italy in the area of Women's Health, chooses Trueblue with the aim to implement innovative solutions and revamp its way of working in view of Digital Transformation, in a market responding to ever changing needs.

The project involves the implementation of Trueblue's CRM, of Actionable Insights analytical suite and specifically of Rep Digital Suite, in order to implement a holistic multichannel strategy and get a fully integrated view of customer engagement activities.

In particular, Gedeon Richter Italia proceeds with its collaboration with Trueblue, kicking off an important digitalization process by integrating the Rep Digital Suite module to the CRM and Analytics suite already in use. This will be available for both Headquarters and Field Force and will allow managing the different communication channels and the whole Customer Journey, through a system able to guarantee a 360° experience and an effective measurement of the interactions between the company and its customers.

“We have chosen Trueblue as a partner in the implementation of our digitization process. We studied together a new system of KPIs to monitor and measure the extent of our Customer Engagement capacity, in line with the times and with our customers’ behaviors and needs.” States Maria Giovanna Labbate – Managing Director of Gedeon Richter Italia.

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